2024
Case study · Identity · Campaign
Astrologie's
DTC Launch
Astrologie's
DTC Launch
Astrologie's
DTC Launch
The first direct-to-consumer storefront for a California apparel brand making the leap from wholesale — designing and building the full Shopify experience from the ground up.
The first direct-to-consumer storefront for a California apparel brand making the leap from wholesale — designing and building the full Shopify experience from the ground up.
Role
Web design, art direction, Shopify build, UX, plugin integration, copy editing, logo file production
Context
Astrologie had built its business in wholesale and was launching direct-to-consumer for the first time. They needed a complete online store — brand, layout, and shopping experience — built from scratch and ready to sell.
Output
A fully designed and functional Shopify storefront: homepage, product pages, and UI system, launched and ready for the brand's first DTC customers.
The brief
Creating a consumer experience for a trusted wholesale brand.
Creating a consumer experience for a trusted wholesale brand.
Astrologie knew its product but had never sold online. I built the storefront from the ground up: setting the type, color, and layout system across the homepage and product pages, designing the UI down to the buttons, and making sure the whole thing felt like a considered brand rather than a generic shop. Where the platform fell short of their needs — like displaying each color of a style as its own product — I integrated plugins to make it work. I also rebuilt their logo into clean, scalable files from poor-quality originals, and edited and proofed copy throughout.
Key moves
01 · Type, color, and layout system built for the brand
02 · Custom UI and product-page design on Shopify
03 · Plugin integrations to fit how the catalog needed to sell
Building an established
brand's next chapter.
A brand’s first step
into selling direct.
A brand’s first step
into selling direct.
The finished store gave Astrologie — already a name people knew — a home of its own, turning years of wholesale relationships into a storefront built to grow with them.
The finished store gave Astrologie — already a name people knew — a home of its own, turning years of wholesale relationships into a storefront built to grow with them.
Back to work
Want to chat? Say hey!
Based in New York · Available in US / UK / Remote
2024
Case study · Identity · Campaign
Astrologie's
DTC Launch
Astrologie's
DTC Launch
Astrologie's
DTC Launch
The first direct-to-consumer storefront for a California apparel brand making the leap from wholesale — designing and building the full Shopify experience from the ground up.
The first direct-to-consumer storefront for a California apparel brand making the leap from wholesale — designing and building the full Shopify experience from the ground up.
Role
Web design, art direction, Shopify build, UX, plugin integration, copy editing, logo file production
Context
Astrologie had built its business in wholesale and was launching direct-to-consumer for the first time. They needed a complete online store — brand, layout, and shopping experience — built from scratch and ready to sell.
Output
A fully designed and functional Shopify storefront: homepage, product pages, and UI system, launched and ready for the brand's first DTC customers.
The brief
Creating a consumer experience for a trusted wholesale brand.
Creating a consumer experience for a trusted wholesale brand.
Astrologie knew its product but had never sold online. I built the storefront from the ground up: setting the type, color, and layout system across the homepage and product pages, designing the UI down to the buttons, and making sure the whole thing felt like a considered brand rather than a generic shop. Where the platform fell short of their needs — like displaying each color of a style as its own product — I integrated plugins to make it work. I also rebuilt their logo into clean, scalable files from poor-quality originals, and edited and proofed copy throughout.
Key moves
01 · Type, color, and layout system built for the brand
02 · Custom UI and product-page design on Shopify
03 · Plugin integrations to fit how the catalog needed to sell
Building an established
brand's next chapter.
A brand’s first step
into selling direct.
A brand’s first step
into selling direct.
The finished store gave Astrologie — already a name people knew — a home of its own, turning years of wholesale relationships into a storefront built to grow with them.
The finished store gave Astrologie — already a name people knew — a home of its own, turning years of wholesale relationships into a storefront built to grow with them.
Back to work
Want to chat? Say hey!
Based in New York · Available in US / UK / Remote
2024
Case study · Identity · Campaign
Astrologie's
DTC Launch
Astrologie's
DTC Launch
Astrologie's
DTC Launch
The first direct-to-consumer storefront for a California apparel brand making the leap from wholesale — designing and building the full Shopify experience from the ground up.
The first direct-to-consumer storefront for a California apparel brand making the leap from wholesale — designing and building the full Shopify experience from the ground up.
Role
Web design, art direction, Shopify build, UX, plugin integration, copy editing, logo file production
Context
Astrologie had built its business in wholesale and was launching direct-to-consumer for the first time. They needed a complete online store — brand, layout, and shopping experience — built from scratch and ready to sell.
Output
A fully designed and functional Shopify storefront: homepage, product pages, and UI system, launched and ready for the brand's first DTC customers.
The brief
Creating a consumer experience for a trusted wholesale brand.
Creating a consumer experience for a trusted wholesale brand.
Astrologie knew its product but had never sold online. I built the storefront from the ground up: setting the type, color, and layout system across the homepage and product pages, designing the UI down to the buttons, and making sure the whole thing felt like a considered brand rather than a generic shop. Where the platform fell short of their needs — like displaying each color of a style as its own product — I integrated plugins to make it work. I also rebuilt their logo into clean, scalable files from poor-quality originals, and edited and proofed copy throughout.
Key moves
01 · Type, color, and layout system built for the brand
02 · Custom UI and product-page design on Shopify
03 · Plugin integrations to fit how the catalog needed to sell
Building an established
brand's next chapter.
A brand’s first step
into selling direct.
A brand’s first step
into selling direct.
The finished store gave Astrologie — already a name people knew — a home of its own, turning years of wholesale relationships into a storefront built to grow with them.
The finished store gave Astrologie — already a name people knew — a home of its own, turning years of wholesale relationships into a storefront built to grow with them.
Back to work
Want to chat? Say hey!
Based in New York · Available in US / UK / Remote